On October 9th, Binance announced the official launch of the exclusive feature "Meme Rush" on Binance Wallet. In collaboration with the MEME coin launch platform Four.Meme, it is specifically designed for Binance Wallet (Keyless) users to provide channels for discovering and participating in high-potential MEME tokens. This feature not only offers a fair and transparent structured token mechanism covering a three-phase lifecycle (New Issue, Finalized, and Post-Migration) and supports convenient operation via App or web, but also brings early participation opportunities and a 4x Alpha trading volume bonus benefit to users.
Core Highlights
Exclusive access for Binance Wallet (Keyless) users: Verified users can participate in the early stages of MEME token issuance, enjoying a fair, secure, and transparent environment throughout the process.
Structured token lifecycle: Tokens will go through the New Issue and Finalized phases via a bonding curve model, before migrating to a Decentralized Exchange (DEX). Token performance will be fully public in the MEME rankings; tokens with outstanding performance, provided they meet the requirements for the Binance Alpha feature, have the potential to be listed on that platform for trading.
Opportunities for Projects: Participating projects can reach an active community, gain transparent exposure within the Binance Wallet and the "Post-Migration Token Rankings," while securing a strategic position in an environment conducive to building credibility and fostering growth.
4x Alpha Trading Volume Bonus: Users will enjoy a 4x trading volume bonus for all trades involving Meme Rush tokens during all phases of Meme Rush, and for 30 days after the token (if eligible) is listed on the Binance Alpha platform.
Feature Mechanism
Users can access the "Binance Wallet Exclusive Meme Rush" feature through the "Meme Rush" section in the Binance Wallet App or web version – this section seamlessly integrates Four.Meme's existing token launch mechanism. During the "New Issue Phase" and "Finalized Phase," tokens are exclusively available to Binance Wallet (Keyless) users. Each token must go through a structured lifecycle to ensure fair participation, transparent process, and orderly market launch, as detailed below:
-
New Issue Phase
In this phase, early users of Binance Wallet can purchase tokens. The token supply and price will follow a bonding curve model. Tokens are non-transferable at this stage, and all transactions are supported by a virtual liquidity pool to ensure smooth execution.
Trading Permission: Binance Wallet (Keyless) users only
Transfer Permission: Non-transferable
Liquidity Support: Provided by a virtual liquidity pool
-
Finalized Phase
Upon entering this phase, tokens will continue to use the bonding curve mechanism while preparing for migration to a DEX. Binance Wallet (Keyless) users can continue to participate in token trading. Tokens remain non-transferable, and the virtual liquidity pool continues to support smooth transactions.
Trading Permission: Binance Wallet (Keyless) users only
Transfer Permission: Non-transferable
Liquidity Support: Virtual liquidity pool continues to ensure trading
-
Post-Migration Phase
If a token reaches specific milestones (initial requirement: Fully Diluted Valuation / FDV reaching $1 million at issuance), it enters the Post-Migration phase. Binance Wallet may dynamically adjust milestone thresholds based on market conditions and user feedback, with all adjustments communicated to the community. In this phase, liquidity migrates to a Decentralized Exchange (DEX), and tokens become fully transferable. Simultaneously, the token enters the Binance Wallet Post-Migration Token Rankings, with its performance fully public.
Trading Permission: Both Binance Wallet users and non-Binance Wallet users can participate
Transfer Permission: Fully transferable
Liquidity Support: Migrated to DEX after reaching the milestone
Ranking Display: Fully visible in the "Binance Post-Migration Token Rankings"
Note: Tokens with outstanding performance may have the opportunity to be listed on the Binance Alpha platform in the future.
For all tokens issued via the Binance Wallet Exclusive Meme Rush, if they pass the Binance Alpha platform evaluation and get listed there, the trading volume generated from users purchasing these tokens via Binance Wallet (Keyless) will be counted 4x towards Binance Alpha platform points, calculated from the token's creation until 30 days after its listing on Binance Alpha.
Benefits for Projects
By participating in the Binance Wallet Exclusive Meme Rush, projects gain access to a premium launch environment that aids project growth, enhances visibility, and strengthens community engagement. Specific benefits include:
Direct Access to Verified Users: Connect with highly active, genuine early users and MEME token enthusiasts.
Increased Token Exposure: Showcase the token within Binance Wallet and the "Post-Migration Token Rankings" to maximize community exposure.
Fair & Transparent Launch Mechanism: Leverage a multi-phase, structured launch process ensuring clear participation rules and building user trust.
Strategic Positioning Advantage: Secure an advantageous position for the project within a leading MEME token ecosystem.
How to Access Binance Wallet Exclusive Meme Rush
Mobile (App) Steps:
Open Binance Wallet, go to the "Market" section.
Find "Meme Rush", and turn on the "Binance Exclusive" switch.
Browse and trade your desired MEME tokens.
To track Post-Migration token performance, go to the "Market" section and tap [MEME Rankings].
PLhmhNRYBhOXA8xh6PpMxHehmOKOCeVScXXlLm5z.png
Web (Web) Steps:
Open the Binance Wallet web version.
Go to the "Meme Rush" section and select "Binance Exclusive".
Browse and trade early MEME tokens.
To track Post-Migration token performance, go to the "Meme Rush" section and click [Post-Migration Rankings].
Important Notes
All transactions require payment of trading fees. For details, please refer to the "Meme Rush FAQ".
All tokens must fully comply with Binance's policies and guidelines. Tokens containing prohibited content such as adult content or politically related content will not be approved. Please check the "Binance Wallet Terms of Service" for specifics.
Binance does not conduct due diligence on tokens on the "Meme Rush" platform, and the listing of tokens on this platform does not constitute any financial advice. Users should conduct their own research before participating in "Meme Rush".
