During the holiday period, the crypto circle once again stirred up Meme trends.

On October 7, 2025, Binance Alpha listed the Meme coin "Binance Life," and many whales made hefty profits. According to Lookonchain monitoring, an address (0x8844) spent 5 BNB (approximately $5,756) to purchase 11.15 million "Binance Life" Meme coins before October 5. By the 7th, their value had exceeded $1.6 million. Another trader turned $3,500 into $7.9 million in just 3 days, achieving a return of 2260x.

On October 9, "Binance Life" experienced a pullback. At the time of writing, it was quoted at $0.3206, a 24-hour drop of 34.11%.

I. A $500 Million Market Cap Derived from a Single Phrase by the "First Sister of Crypto"
On October 4, He Yi, the "First Sister of Crypto," mentioned in a reply to an X post: "Wish you hold BNB, drive a Binance car, live in a Binance community, enjoy the Binance life."

That very day, the Meme coin "Binance Life" was launched, rising from around $0.001 to over $0.5 by October 8, at which point Binance Life's market capitalization broke $500 million.

Binance official also used "Binance Life" as promotional copy: "Use Binance Wallet, trade BSC memes, enjoy the Binance life." Seemingly overnight, Binance Life became the hottest and trendiest topic in the industry.

II. The Equally Hot "4"
Besides "Binance Life," "4" has also attracted attention recently.

"4" originated from a hacker's phishing attack on the BNB Chain, during which the hacker only profited $4,000.

CZ posted, stating: "Interestingly, after the hacker dumped all the tokens, profiting $4000, the community took over the trade and bought this meme coin at higher prices to mock the hacker. Truly the community's funniest comeback!"

According to blockchain analysis platform Lookonchain, a trader with wallet address "0x872" was one of the earliest buyers of the "4" token. His initial investment of $3,000 worth of BNB appreciated to $2 million in a short time, achieving approximately a 650x return on investment.

On October 4, "4" was listed on Binance Alpha. At the time of writing, "4" is quoted at $0.22052, a 24-hour increase of 13.75%.

III. The Launch of the Meme Rush Platform
Riding the heat of Binance-related Memes like "4" and "Binance Life," Binance struck while the iron was hot and launched another Meme-related product.

On October 9, Binance launched the "Binance Wallet Exclusive Meme Rush Platform," specifically designed for Binance Wallet (non-custodial address) users. The platform deeply collaborates with Four.Meme, providing users with an exclusive channel to discover and participate in high-potential Meme tokens through a structured token lifecycle (New, Coming Soon, Migrated) and a bonding curve model.

In the "New" and "Finalize" stages, tokens are exclusively available to Binance Wallet (non-custodial) users; they only open to non-Binance Wallet users during the "Migration" stage. This mechanism design aims to quickly activate Binance Wallet user engagement in the short term and, on the other hand, bring profits to Binance Wallet users, increasing user stickiness. It's not hard to speculate that Meme coins launched through the "Meme Rush Platform" will first land on Binance Alpha before officially listing on Binance... Binance's Meme ecosystem will continue to improve. Pump.Fun might be facing a strong new competitor.

Four.Meme's native token FORM hit a 7-day high of $1.62 on October 8. At the time of writing, FORM is quoted at $1.36, a 7-day increase of 26%.

IV. Is the BNB Meme Season Starting?
Changpeng Zhao (CZ) collectively referred to the growing trading activity on the BNB Chain as "BNB meme szn" and stated that this was something he "totally didn't expect."

Marwan Kawadri, DeFi Lead at BNB Chain and Head of EMEA, stated that one of the main drivers of growing investor interest is the recognition of BNB Chain's potential for digital asset trading.

"BNB Chain has always been strong in DeFi, but now, it's becoming central to on-chain trading," with both active addresses and decentralized exchange volume hitting record highs. "With 'BNB meme szn,' you can see the market starting to realize that BNB Chain has become a leading trading ecosystem." New cryptocurrency trends might gain traction faster on the blockchain because "the community is built around a trading culture."

V. From "Crazy Zoo" to "Community Identity"
The recent clustered rise of Binance-related Memes might be reshaping the Meme culture of the past.

The originator of Meme coins is Dogecoin. In 2013, software engineers Billy Markus and Jackson Palmer combined the then-viral "Doge" Shiba Inu meme with Bitcoin's code to create Dogecoin, initially intended as a satire of the overheated crypto market.

Since then, various animal-themed Meme coins have emerged endlessly—dogs, cats, frogs, squirrels, hamsters, hippos... Meme coins set off a "crazy zoo" trend. Especially the frog Pepe meme, which swept across various social platforms, with Meme culture being accompanied by entertainment and teasing attributes.

This time, Meme coins like "Binance Life" and "4" primarily reflect the attribute of "community identity." Unlike previous animal-themed Memes, the main driving factors behind this Meme fever include investors' value recognition of Binance as a leading exchange in the industry, as well as consistent trust in the ability of the two traffic giants, the "First Sister" and CZ, to write wealth creation myths.

VI. After the Meme Fever, What Remains?
The crypto circle has experienced countless surges and crashes. It's no longer news for a Meme coin to achieve thousand-fold gains and quickly fall back. As the waves of get-rich-quick myths recede time and again, we can't help but reflect: after the Meme fever, what will be left in our industry?

Often, Memes are closely related to a major IP, especially when industry insiders mention a specific term, the market frequently sees Memes of the same name emerge. Addressing this phenomenon, X user @YazanXBT pointed out: "CZ saying a word doesn't necessarily mean you should find a meme with that word and buy it. I'm very confident when he says something he isn't implying anything."

CZ agreed with this: "Good advice. For a while, I tried to avoid meme-related content in my tweets. Simply didn't work. Too many memes, made my writing unnatural. Now I tweet normally, anything meme-related is coincidental, not endorsement."

OKX founder Star Xu replied on X regarding the "Binance Life" fever: "Why don't the OKX team and I promote 'OKX Life', 'OE Life', or '3'? Because we believe blockchain is a technology-driven financial revolution, aimed at allowing billions of people worldwide to enjoy equal and convenient financial services, not to manipulate coin prices, create sentiment, or guide speculation. The real Web3 future doesn't rely on sentiment or speculation, only on belief and construction."

Jocy @ IOSG VC pointed out: "Many exchanges control capital liquidity and platform traffic, so initiating Meme wealth creation myths can better secure a leading position, making countless people flock to it... If leading players can find ways to focus on some long-term value tracks, doing more difficult, correct, and long-term things, years later, countless industry practitioners will regard them as driving forces and memorable figures..."

The Binance Life Meme fever, ignited by "hold BNB, drive a Binance car, live in a Binance community, enjoy the Binance life," seems to be cooling down. In the repeated stories of surges and crashes, some have achieved their dreams of getting rich quick, while others have seen those dreams shattered...

As mentioned above, from a market logic perspective, the explosion of "Binance Life" and "4" is a wealth myth created by both "traffic IP" and "community enthusiasm." He Yi and CZ are natural traffic entry points, highly bound to investors' speculative psychology. If investor sentiment recedes, the price of Meme coins will also fall from grace. The essence of Meme coins remains high-risk assets with "no practical application scenarios, no team endorsement, and no value support." Their price fluctuations are dominated more by capital games and sentiment rather than real value growth.

The long-term development potential of an industry never relies on short-term speculation but requires actual technological innovation, truly implementable application scenarios, and a continuously improving industry ecosystem. This "Binance Meme fever," perhaps like all previous Meme fevers, may ultimately be a flash in the pan. After the waves of wealth creation recede, crypto practitioners should focus more on the technological origin, contemplating what they, as practitioners, must do to ensure "blockchain" and "crypto technology" earn a renowned place in the history of technological development.