The market doesn't seem to want crypto folks to have a peaceful National Day holiday. While a US government shutdown or Bitcoin hitting new highs might not make you feel like you're missing out significantly, if you missed the Mid-Autumn Festival explosion of BSC chain Meme coins, the anxiety is real.
Driven by CZ's call to action, three hot Meme coins have emerged on the BSC chain in recent days: Binance Life, PALU, and 4.
The Meme coin "4", deployed on October 1st, currently has the highest market cap at $250 million. PALU, the community mascot frequently reposted by Binance official accounts and CZ, saw its market cap surge from around $3 million to $60 million after its surprising listing on Binance Alpha on October 7th, marking a 2000% increase within just one hour.
However, in terms of hype and attention, Binance Life currently holds the most influence. This Meme derives from the "Apple vs. Android" analogy popularized by banned Douyin influencer Hu Chenfeng, comparing Binance to "Apple" in the crypto world and creating the community catchphrase: "Drive Binance cars, live in Binance communities, enjoy the Binance Life."
At 18:00 on October 7th, Binance Life successfully launched on Binance Alpha, becoming the first Chinese Meme coin listed on Binance Alpha and the highest-valued Chinese Meme coin in history. Its market cap skyrocketed from $0 to a peak of $150 million in just 3 days. Following this listing, Chinese Meme coins following the "Binance + xx" format have proliferated across the chain: Binance Employee, Binance Team, Binance Bull, Binance Mode, Binance Community, Binance Thinking, Binance Era, Binance Spirit...
The current influence and success of Binance Life can be attributed not only to the "ambiguous interactions" between CZ and He Yi but also significantly to the on-chain influencers.
On-Chain Influencers Reunite, Generating Over $6 Million in Unrealized Profits
In the Meme world, the influence of on-chain leaders is immense. On one hand, they can genuinely bring substantial buying pressure; on the other hand, their reach helps Meme coins gain wider visibility. However, precisely because of this, as the Meme market evolves and matures, many major on-chain influencers from the TRUMP era have abandoned or reduced their public on-chain activities. Yet, "Binance Life" uniquely brought together major Chinese on-chain influencers, including 0xSun, Calm, Wang Xiao'er, Shenzhen University Top Student, Laser Cat, etc.
According to GMGN data, Calm invested a total of $75,000, holding 1.23% of the supply, with current unrealized profits exceeding $1.65 million and no sales recorded. Wang Xiao'er invested a total of $171,000, holding 1.19%, with unrealized profits over $1.54 million and no sales. Shenzhen University Top Student invested $1,920, holding 1.13%, with unrealized profits over $1.53 million and no sales. 0xSun invested $251,600, holding 0.39%, with unrealized profits over $300,000 and no sales.
Binance Life Ignites Chinese Meme Fever
This isn't the first time Chinese Meme coins have gone viral. Several rounds of Chinese Meme frenzies occurred previously on Solana, featuring themes like the Spring Festival Gala mascot, the movie IP "Nezha: The Devil Boy," and the IP "Black Myth: Wukong." However, these Chinese Memes typically had very short lifespans and low ceilings. Besides their narrow narratives, another crucial reason is that most investors believed Chinese Memes had almost no chance of listing on CEXs to gain greater liquidity.
The "Binance Life" meme, due to its close connection with Binance and receiving responses and engagement from both CZ and He Yi, led some staunch believers to think its listing on Binance Alpha was highly likely. The outcome was as expected: Binance Alpha listed "Binance Life," its market cap broke $100 million, and more importantly, it shattered the stereotype among most investors that Binance would not, or even could not, list Chinese Meme coins.
Therefore, as the first Chinese Meme coin listed on a Binance platform, "Binance Life" successfully raised the ceiling for Chinese Meme coins, triggering a thorough, global Chinese Meme frenzy on BSC. The community jokingly remarked that in the past, Chinese investors could only buy "junk" from foreigners, but now it's time for foreigners to take on the bags of Chinese Memes.
The massive wealth effect of "Binance Life" made overseas Meme communities drool, eager to integrate into the Chinese community. Overseas知名 KOL Ansem also posted seeking to join the BSC Chinese community.
Some overseas smart money and Meme players finally thought of monitoring the wallets of Chinese on-chain influencers, asking around on Twitter.
Foreigners asking for Chinese KOL wallet addresses
In recent days, the crypto circle has made outstanding contributions to spreading Chinese culture and influence...
Binance at the Center of the Bull Market
It's undeniable that in 2025, Binance stands at the center of the bull market. The sooner one realizes this and follows the footsteps of CZ and He Yi, the sooner one might make money. Factors such as being the world's largest crypto liquidity hub, the founder's unparalleled crypto IP influence, excellent product and market operations, positive wealth creation effects, and paying attention to community trends have allowed Binance to thrive in this bull cycle, achieving significant results in the wallet market, L1, and Perp DEX sectors.
The Binance Wallet, launched late last year, was initially controversial. However, since the launch of Binance Alpha, Binance Wallet has now secured the top position in terms of trading volume and user activity among crypto wallets. According to Dune data, Binance Wallet has captured 90% of the crypto wallet market share.
Under the development efforts of Binance founder CZ, BSC has also flourished this year, especially in the Meme coin sector. The statement that "Solana's competitor is not Ethereum but BSC" is the highest praise for CZ and BSC. According to DeFiLlama data, the 24h DEX trading volume on the BSC chain surpassed Solana, reaching $4.141 billion, ranking first overall. Simultaneously, the 24h fees on the BSC chain exceeded Tron, reaching $2.48 million, firmly holding the top spot.
In the Perp DEX field, Aster, heavily promoted and highly anticipated by CZ, directly created a wave of Perp DEX行情. At one point, Aster's platform trading volume and revenue surpassed Hyperliquid, making it the leader in Perp DEX.
It is precisely because of Binance's continuous success and growing reputation and brand power that the community applied Douyin influencer Hu Chenfeng's "Apple vs. Android" meme to Binance (odaily note: The "Apple vs. Android" theory refers to the blogger categorizing everything excellent, elite, and top-tier as "Apple," while anything inferior, cheap, or bad is categorized as "Android").
But just as Hu Chenfeng faced backlash after his viral fame, Binance's influence is gradually becoming "overwhelming." Meme coins and projects with obvious Binance labels or symbols might receive preferential resource allocation, potentially leading to a reversal of fortune. In previous years, the Ethereum ecosystem collectively engaged in "to Vitalik" entrepreneurship, creating a surface-level prosperity that eventually left Ethereum in a mess. Now, the entire crypto space seems to be trending towards "to Binance/CZ" entrepreneurship. Will Binance ultimately face a similar backlash? And if that happens, how will Binance navigate the situation?
