Musk

On August 29, Beijing time, according to CNBC, Elon Musk's enthusiastic promotion of Tesla's autonomous driving technology has had limited effect in attracting potential buyers.

According to a recent survey, more American consumers stated that Tesla's Full Self-Driving (FSD) system would make them avoid the brand rather than attract them to purchase a vehicle.

Political consulting firm Slingshot Strategies released the August "Electric Vehicle Intelligence Report," which surveyed 8,000 Americans. The survey revealed that only 14% of respondents said FSD would make them more willing to purchase a Tesla, while 35% said the technology would reduce their willingness to buy a Tesla.

35% of people said FSD reduces purchase intent

The remaining 51% of respondents stated that the presence or absence of FSD had no impact on their vehicle purchase decision. Slingshot's survey also showed that nearly half of the surveyed consumers believe FSD technology should be classified as illegal.

Nearly half of respondents believe FSD should be classified as illegal

For Tesla, these survey results are concerning. Currently, due to an aging electric vehicle product line and increased competition from rivals, Tesla's sales have significantly declined. Meanwhile, Musk's inflammatory political remarks, cooperation with the Trump administration, and support for Germany's far-right party AfD have also damaged Tesla's brand reputation.

In July of this year, Tesla's car sales in Europe fell by 40% year-on-year, marking the seventh consecutive month of decline.

In the autonomous ride-hailing market, Tesla lags behind Alphabet's Waymo and Baidu's Apollo Go. Tesla is currently conducting early ride-hailing pilots in Austin, Texas, and the San Francisco Bay Area, with hopes to expand to more cities this year. The autonomous taxis in Austin are equipped with human supervisors, while the vehicles in San Francisco are driven by drivers.