Global stablecoin giant Tether is accelerating its expansion in the United States. According to the latest statement from Tether CEO Paolo Ardoino, the company plans to officially launch a new dollar-backed stablecoin, USAT, in December 2025. This product will be fully compliant with the regulatory framework of the U.S. GENIUS Act. Tether's move not only marks its formal entry into the U.S. market but also represents a deep commitment to the crypto payment ecosystem and the creator economy.
USAT will be issued by a joint venture established by Tether and the regulated crypto bank Anchorage Digital. This design aims to ensure that USAT has both compliance and security guarantees, enabling it to gain higher trust within the U.S. financial system. Ardoino stated that Tether's strategic focus is gradually shifting from "asset issuance" to "ecosystem application," with the goal of making USAT a bridge connecting the crypto world to real-world payments.
In terms of market promotion, Tether plans to expand USAT's potential reach to 100 million Americans through partnerships with content platforms like Rumble. Ardoino emphasized that Tether does not merely aim to replicate the success of USDT but to build a new ecosystem supporting content creators, social media payments, and the decentralized economy. He revealed that the company will continue to invest in content platforms and social networks, offering creators more freedom and lower transaction fees to compete directly with traditional payment giants like PayPal and Venmo.
Meanwhile, Tether's flagship stablecoin, USDT, continues to maintain its leading position globally. Data shows that USDT's market supply has exceeded $182 billion, accounting for over 60% of the global stablecoin market, which is valued at approximately $300 billion. This data reaffirms Tether's dominant monopoly in the stablecoin sector.
Notably, another Tether-issued stablecoin, XAUT, which is backed by physical gold, has also performed impressively this year. Its market capitalization surpassed $2.2 billion in 2025, more than tripling since the beginning of the year. This growth is primarily attributed to increased retail investor preference for gold assets and rising demand for inflation hedging. The success of XAUT has also laid the foundation for Tether in the field of diversified asset-backed stablecoins.
Overall, Tether's launch of USAT is not only a proactive response to U.S. regulatory trends but also a strategic move in the global payment landscape. As crypto payments gradually become mainstream, USAT may become Tether's new growth engine in the North American market and could usher in a new phase for the stablecoin industry, characterized by compliance and inclusivity.
