¥1,770! Feitian Moutai Wholesale Price Drops to a New Low

　　Some self-media outlets pointed out that overall, compared with the market行情 on September 14, among regular Moutai products, the prices of 2024 Feitian original case, 2024 Feitian large case, and 2023 Feitian original case have declined; while among the Zodiac Moutai, the price of the Snake Year Zodiac original case has increased.

　　A reporter from National Business Daily·Jiangjinjiu inquired as a consumer at Moutai specialty stores in Chengdu and other places. Currently, the terminal selling prices of 2025 Feitian Moutai original case and loose bottles are basically the same, approximately ¥1,880/bottle to ¥1,900/bottle.

　　“If you need it, you can buy it now. The price will rise as Mid-Autumn Festival approaches,” a salesperson at a Guizhou Moutai specialty store in Chengdu told the reporter. It is understood that the current price for both original cases and loose bottles at this store is ¥1,900/bottle.

　　The reporter also checked the prices on the JD.com platform. The real-time purchase price (excluding government consumption vouchers) for 2025 Feitian Moutai (53度) 500ml is ¥1,980/bottle for original cases and ¥1,920.6/bottle for a single bottle.

　　Previously, at Guizhou Moutai’s 2025 semi-annual performance briefing, some investors raised questions about the decline in Feitian Moutai’s wholesale price and whether the company would further lower its annual revenue growth target of 9%.

　　Wang Li, Director and Acting General Manager of Guizhou Moutai, responded that since the beginning of this year, facing multiple pressures such as industry cycle adjustments and changes in consumption trends, the company has maintained overall market stability and healthy channel synergy by coordinating and optimizing market strategies, scientifically and precisely implementing product distribution, and proactively maintaining channel ecological resilience.

　　Wang Li also stated that according to previous frontline research, terminal sales in August showed some recovery compared with data from June and July. However, based on data released by multiple price platforms, the wholesale price of Feitian Moutai has continued to decline slightly since September. Whether the recovery in sales will drive prices up in the future will be continuously monitored by National Business Daily·Jiangjinjiu.