Paddle Boarding Boom Drives Sales of Related Products

　　Red Star Capital Bureau noted that on Taobao and Pinduoduo, several brands of paddle boards have sold over 10,000 units. In early July 2025, transaction volume for "paddle boards" on Taobao and Tmall surged by over 200% year-on-year. Pinduoduo data showed that searches for paddle board products soared by 190% year-on-year in summer 2025.

　　As of August 9, Tmall’s best-selling paddle board ranking listed 20 products priced between 259 yuan and 2,598 yuan. The top-selling paddle board, priced at 259 yuan, sold over 6,000 units and has remained in first place for three consecutive weeks.

　　According to CCTV Finance, industry insiders stated that paddle boarding is becoming increasingly popular among the general public. Data shows that by the end of 2023, there were 338 registered paddle boarding clubs nationwide. The global paddle board market is also expanding, with its size reaching approximately 4.4 billion yuan in 2023 and projected to hit 6.5 billion yuan by 2030.

　　On August 10, Mr. Cheng, a representative from Lehua Paddle Board Factory, told Red Star Capital Bureau that sales this year have increased by over 30% compared to the same period in previous years.

　　China News Service reported in July that Li Zhen, brand director of Shandong Weihai Tunuo Outdoor Products Co., Ltd. (Tunuo Outdoor), a paddle board manufacturer, said, "In 2024, we produced over 30,000 paddle boards in total, but in the first half of this year alone, we’ve already made around 20,000." Li added, "Previously, peak orders for paddle boards typically started in April or May, with March being a preparation period. But this year, demand has outstripped supply since March."

　　Li also noted that China’s paddle board consumption trend began emerging in 2018 but had not yet gone mainstream. In 2023, the outdoor sports boom officially propelled paddle boarding into the spotlight. Over the past three years, Tunuo Outdoor’s paddle board sales have grown at a compound annual rate of about 30%, with overseas market growth at around 10% and domestic market growth at approximately 20%.

　　The *China Outdoor Sports Industry Development Report (2023-2024)*, released by the General Administration of Sport in October 2024, highlighted that over 1 million people in China participate in surfing and paddle boarding, with total consumer spending exceeding 1 billion yuan.

　　On August 9, an industry insider told Red Star Capital Bureau, "Paddle boarding’s popularity has risen this year, and the user base is still expanding, but the market is far from saturated."