On August 6 local time, U.S. President Trump announced that the United States would impose tariffs of approximately 100% on chips and semiconductors. Trump stated that no fees would be charged if the products were manufactured in the U.S.
U.S. Computers, Apparel, and Other Goods to Rise in Price Due to Tariffs
On August 2 local time, U.S. media reported that due to increased costs caused by tariff policies, American retailers were forced to raise product prices, meaning U.S. consumers would ultimately have to pay for continuously rising prices on shelves.
According to CNN, computers were one of the major imported goods in the U.S. last year. Due to high tariffs imposed on multiple major importing countries, statistics show that U.S. computer prices in June rose nearly 5% compared to the same period last year. Estimates from Yale University’s Budget Lab suggest that if the Trump administration’s high-tariff policies continue, computer and other electronic product prices could rise by 18.2% in the short term and 7.7% in the long term.
Additionally, due to U.S. tariff policies, consumers may see short-term price increases of 40% for footwear and 38% for apparel. Many alcoholic beverages have also begun to rise in price due to tariffs.
Yale’s Budget Lab noted that the U.S. average effective tariff rate on imported goods has reached 18.3%, the highest level since 1934, and would increase average household spending by $2,400 in 2025.
U.S. Stock Market: Chip and Computer Giants Plunge
Due to poor performance, AMD’s stock plummeted by over 9% intraday on August 6 local time, closing down 6.42%.
On August 5 local time, AMD released its Q2 2025 financial results, with quarterly gross margins slightly below expectations. Data showed AMD’s Q2 revenue at $7.7 billion, gross margins at 40%, and net income at $872 million.
Super Micro Computer plunged 18.29%. The company’s Q4 earnings report significantly lowered full-year revenue guidance, projecting next-quarter revenue between $6–7 billion and revising its FY2026 revenue forecast from $40 billion to $33 billion, a 17.5% reduction.
