On January 13th, investor enthusiasm for robotics technology has carried over into the new year, with the market capitalization of Hyundai Motor Group's stocks rising by approximately $24 billion so far this month. Shares of the automaker soared over 10% on Tuesday, hitting a record high, following the debut of its Atlas humanoid robot at the Consumer Electronics Show (CES), which prompted several securities firms to raise their target prices. Related companies under the group, including logistics firm Hyundai Glovis, parts supplier Hyundai Mobis, and IT company Hyundai Autoever, also saw their stock prices climb to historical highs.

"Market perception has changed," said Huh Jae-Hwan, an analyst at Eugene Investment & Securities. Hyundai Motor's robotics and autonomous driving projects are helping the company shed its outdated image, and its stock valuation remains relatively low, leaving room for further growth. Hyundai Motor's current forward price-to-earnings ratio stands at 8.3 times, below the 10 times level of the KOSPI index.